TeamViewer will remain shirt sponsor until the end of its term in 2026. The club’s Managing Director, Richard Arnold told media in March that they’d signed with TeamViewer as its technology offered something “way beyond money.” While the 5 year, £235m deal was the biggest shirt sponsorship in the Premier League’s history, it apparently wasn’t the highest offer on the table. “While the partnership and its brand-building effect has been positive over the past year, the company has decided to reassess its long-term marketing strategy in light of the current macro environment.” “For the longer term, TeamViewer does not intend to extend the sponsorship agreement with Manchester United beyond its term. In its Quarterly Statement it told the Stock Exchange: However, the last year has been a tough one for the German-based company, which has seen its share price fall from a high of €30.12 in September 2021, to a low of €9.91 last month. TeamViewer was today unveiled as the new principal shirt partner of Manchester United with the launch of the club’s new 2021/22 home kit. The announcement has been made just a year after it took over from Chevrolet amid promises that its “ground-breaking AR solutions” could revolutionise the fan experience.
United’s agreement with Chevrolet had been due to expire in December, after a short extension was signed.Manchester United’s £235m deal with shirt sponsor, TeamViewer, won’t be renewed according to the tech firm. What about Chevrolet?Ĭhevrolet has been printed on the front of Manchester United’s shirts since 2014, with the American car manufacturer paying the club £64 million per season.
Since the company's foundation in 2005, its software has been installed by more than two-and-a-half billion people worldwide. Germany-based TeamViewer are a global software company that provide a connectivity platform for using digital devices remotely. TeamViewer chief executive Oliver Steil called the partnership “two global winning teams joining forces”. “The ability to connect and collaborate has never been more important to the world and our community of 1.1 billion fans and followers.” Manchester United's managing director Richard Arnold said: “We are tremendously proud to be establishing this partnership with one of the most exciting and dynamic global software companies.
United are also understood to be in discussion for a new training kit sponsor, as their eight-year deal with Aon nears it end. The sponsorship deal is the largest of any kind secured by a sports team during the ongoing COVID-19 pandemic. The five-year agreement will begin at the start of the 2021-2022 season. The Athletic understands the agreement is similar to Barcelona’s reported 55 million euros (£47 million) per season deal with Rakuten, making the TeamViewer agreement the biggest shirt-only deal in the Premier League.
0 kommentar(er)
